Sony use 'Can I Play with Madness' in F1 Advertising

Saturday 15th March 2008

Electronics and entertainment giant Sony are sponsoring this year's Formula One coverage in the UK on ITV and they have chosen the Seventh Son of a Seventh Son track Can I Play With Madness as the backing soundtrack to their promotional idents, played before and after each commercial break.

Not only is this a great opportunity for Maiden to appeal to new fans who will be curious about the song from the advert (a notable example of this happening was the Top 20 re-emergence of Phil Collins in 2007 after the chocolate company Cadburys placed one of his songs prominently in an advertising campaign). It will also attract press and fan attention to their World Tour this summer.

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